Inspiring your IG – 8 innovative social media campaigns

Think about how your brand does what it does differently, and then use this to influence the tone of voice, imagery and content that you display on your social media channels. 

We love social media. It has so much scope for creativity, imagination, and innovation.

Even in something as simple as a Twitter post, there is the chance for brands to think in new ways about how they want to present their brand to the world. 

Although this is what makes social media so brilliant, at the same time, this element can make it very daunting, too. Social media newbies often feel intimidated by the creativity around them, and aren’t sure where to start. 

Remember that we can all make our mark on the world of social media. By their very definition, all brands are special – they all have their own unique branding, product offering and style, so use this to your advantage. Think about how your brand does what it does differently, and then use this to influence the tone of voice, imagery and content that you display on your social media channels. 


The importance of creative social media content 


The more creative you are with this, the better. There is so much going on online, and so you need to help your brand stand out from the crowd. 

For example, in a study by The Harvard Business Review, the results demonstrated that, “A euro invested in a highly creative ad campaign had, on average, nearly double the sales impact of a euro spent on a non-creative campaign.” 

A recent piece of research by Don’t Panic London gives a great insight into this. 

The organisation stated that, “our creative campaign for Save The Children, Most Shocking Second A Day, achieved a 93% uplift in fundraising for the organisation. The relevant second-a-day format brought the crisis to a painfully familiar setting for parents in a platform where they were already engaged, striking an international chord, and resulting in over 150 million views, 2.5 million shares.”

As you can see, there’s a lot to be gained by being bold. 


8 social media posts to inspire you


Below, we’ve listed 8 fantastic examples of creative social media campaigns, which you can use to inspire your campaign. They include everything from big international companies, to small-scale indies that are doing really cool things. 

It’s the perfect way to get your creative juices flowing.

Little Moons 

This small brand makes mochi – a delicious sweet treat, which is created by wrapping balls of ice cream in a sweet, squishy rice casing. 

After successfully garnering the attention of young people, trendy foodies, and influencers, this brand saw a huge success over recent months. Taste test videos of Little Moons went absolutely mad on TikTok, which led to a huge increase in brand awareness and sales. It all came down to harnessing both the uniqueness of their product, and everyone’s eagerness to try it. 


Doughnut Time UK 

Sticking with the TikTok theme, the Doughnut Time team are brilliantly creative on their social media. Not only do they share mouth-watering pictures of their products, but they also shake it up a bit with fun video content. 

These often include recipes and unboxing videos, as well as on-trend TikTok dances outside of their shops. This makes for engaging content, which leaves consumers with a brilliant impression of their brand. 


Did you know that Percy Pig has his own Instagram account? 

@official_percypig is filled with cute pictures, videos, recipe inspo, and loads of other creative all-pink content. How cool is that? 


Lush has always been a big trend-setter, and their social media is no exception. 

They have everything from vibrant product pictures, to posts engaging with big current topics, and even chill, informal videos where they showcase how customers can use their products. 

Even their IG description is brilliantly creative – “You know, the overly friendly cosmetics shop 💁‍♀️”



Casper is a company that makes mattresses. In a clever utilisation of its target market, the company actually developed a playlist which is designed to help people sleep better. 

This sleep channel is available across the company’s social media, including YouTube and Instagram, as well as Spotify. 

This clever idea aligns the brand with a positive ethos, a caring approach, and a sincere prioritisation of their customers’ feelings. 


Emma Dodi Cakes 

Through her social media channels, Emma artfully promotes her stunning range of baked goods and macarons. She uses mesmerising videos of her creating the products (including her carefully painting each individual macaron shell) to engage her audience, and cleverly showcase the artistry that goes into her products. 

Quinn’s Pinns 

In a similar way, Quinn’s Pinns social media uses videos to create a highly personal marketing approach. These fun videos include personal, behind-the-scenes features, to give customers an insight into the creative behind the products. 

In addition to showing the personality of the brand, these videos also work to support the small business brand community, and encourage shopping with indies (a principle which we, naturally, are completely sold on). 

Coors Light 

A fun recent campaign by the company Coors Light really represents the caring and communal sense of lockdown spirit. 

For their Twitter campaign #CouldUseABeer, Coors Light sent a six-pack of beer (for free) to the best responses to this hashtag. People got involved by sharing their reasons for deserving a beer with the Twitter community.

There was even this brilliant response from the 93 year old Olive, who successfully got her free beer from Coors. 

By being innovative with your social media campaigns, you can increase your traffic, increase your customer loyalty, attract new customers, and establish a more memorable brand. All of these translate into increased revenue, both short and long term. 

So, don’t be afraid to be bold! It is well worth investing some time in thinking about unusual images, engaging copy and on-brand values to convey. 

We hope you have enjoyed our round-up of fun social campaigns that we love to take inspiration from. 

For further guidance on all-things-social, have a read of our other blog posts: How to get the word out about your brand, and Where to start with social media.



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